I saw these on the shelf next to the elevator at Fairway on the Upper West Side of Manhattan. It looked like a clearance rack, but turned out to be a few newly arrived products. They were bags holding what looked like a cross between rice cakes and flatbreads. The label read Mr. Wheat's Crispy Wheat, and toted the contents as healthy, all-natural whole-grain puffed wheat snacks packed with fiber. The bags came in three colors corresponding to the different flavors: Plain (whitish), Sea Salt (blue), and Honey (yellow), which is the variety that I picked up.
Upon reaching the checkout counter, I noted that I was charged $2.29 for the bag with 16 rice cakes, which is a bit more than I would pay for rice cakes but definitely not a wild expense. On the nutrition label, the stats are listed, not for each cake, but for each serving, which was a surprising SEVEN of these large wafers, and only contained 110 calories and 1 gram of fat.
When I finally tried the cakes, they were not bad, though admittedly slightly underwhelming. The texture is somewhat like rice cakes, but thinner, and one large piece instead of a bunch of little pieces stuck together. They are very crispy, and kind of melt in your mouth like a wafer. The honey flavor gives them a slight hint of natural sweetness, I do, however, wish they were just a little bit sweeter, as I was almost reminded of cellophane when I first tried them. Because of this, I recommend being creative with them rather than eating them plain. They work great as a healthy base for toppings like cream cheese, nut butters, jelly or even make a yummy pizza with them.