The actual name of the product on the bag is Bimbo Made With Whole Grain White Bread - and the "made with" type is much smaller than the rest of the product name. Across the front of the packaging, along with "Say Beembo" is "Made with Whole Grains, no artificial colors or flavors, no high fructose corn syrup, and good source of calcium, vitamins A, D & E."
You might be tempted to think "whole wheat flour" would be the 1st ingredient - but alas, you would be wrong. Whole white wheat is the 3rd ingredient after enriched wheat flour and water, and there is also only 2 grams of fiber. In my mind, this pretty much makes it white bread - or at least more similar to white bread than it is to whole wheat bread.
Not surprisingly, the taste and texture is also similar to white bread - i.e. soft, fluffy and deelightfully delicious. Perfect for all kinds of SandwichYums (see how I naturally inserted a plug for our new sandwichy sister website there - hehe)!