Before I ever cared about nutrition, my typical on-the-go breakfast was 2 Kellogg's Pop-Tarts and a bottle of sugary fruit juice. Today, however, I am much more conscious about calories and nutrition. Now, I try to eat something filling for breakfast that will not leave me famished within an hour. I still love my occasional sweet tarts though, and so I was excited to see that Fiber One tried to "healthyfy" them ... somewhat.
The ingredients are also similar except Fiber One uses whole grain wheat flour and Kellogg's uses a combination of whole wheat and enriched flour. They both use various sweeteners (corn syrup, HFCS and brown sugar).
I sampled the Fiber One Brown Sugar Cinnamon Toaster Pastry, and I would have never known they were not Kellogg's Pop-Tarts ... in fact, they taste a little better to me. They're sweet and have a slightly cinnamon aroma. They taste just like what a sugar pastry should taste like - not something I would eat for breakfast.
Since they come in packages of two within the box, I found it very difficult not to eat the other one, yet I resisted because I did not feel 2 sugary, relatively small pastries were worth 380 calories. In addition, I did not feel that I was eating something healthy - I felt like I was eating junk food with a little extra fiber thrown in. These pastries will certainly satisfy your sweet tooth, but will likely just leave you hungry for more.
A box of 6 cost $2.50 (on sale). In addition, I had a coupon for $0.75 off. For now, I will be treating these pastries as a once-in-a-while treat, and they will not be replacing my breakfast of whole grain cereal or oatmeal, all of which take much longer to eat and leave me satisfied until lunchtime.