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I Can't Believe It's Not Butter Fat Free Spread Review

Reviewed by Tanya Jackson | Mar 26, 2008
Rating:

I Can't Believe It's Not Butter*** This review {here}has been updated after trying the re-formulated product**

Dear I Can't Believe It's Not Butter: I have tried your "original" version, which I thought was okay. Certainly, no one would believe it's butter, but kudos on the marketing strategy. Recently, I decided to try your Fat Free Spread. I was enamored by the fact that it was only 5 calories per tablespoon and that bright yellow container is so alluring. But things took a turn for the worse when opened the container.

Everything about this product is unappealing. The color looks dyed, and the texture is more akin to a watery mayonnaise than any other spread that I've used. When I spread this on a piece of toast, it made the toast soggy but it just stood, lurking there, taunting me to try it. I did, and like the fake looking color, the taste is also worse than fake butter/ margarine. It is indescribably awful. I imagine this is what spreading melted plastic on a piece of bread would taste like.

You drew me in with your cheap $1.50 tub, 5 calories and no fat per serving. But like some of the men that I've had relationships with, you were all glitz and promises, but no follow through - you couldn't deliver.

So, I Can't Believe It's Not Butter Fat Free Spread, I'm writing you this letter today, not to express my bitter disappointment, but to tell you that even though you tried to crush my spirit of adventure, I am not defeated. If that awful Roddenberrys Northwoods Sugar Free Syrup didn't get me to stop, you damn sure won't. I will warn others; I will still sample free food in the grocery store; and I will still try more sugar free and fat free products. Viva la revolucion! ... or something like that.

Rating
Taste: 1
Nutrition: 4
Price: 5
Overall: 1
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Welcome to the internet home of Tanya Jackson, PhD. Here I review food products marketed as healthy and diet friendly options. I also share my weekly meal plans as I strive to get more creative in the kitchen.

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