Diet Food Reviews
I Cant Believe Its Not Butter Fat Free Spread
By: | Jan 13, 2009
There is already a review of I Cant Believe Its Not Butter Fat Free Spread here on Iateapie.net. I tried it and had the same ill feelings that Lizabeth did. Still the lure of a 5 calorie butter made me go back for round two. This time around, I am singing a different tune.
Gone is the weird 'water' that pooled around the top of my last tub. Yes, the artificial yellow coloring is still the same, but I can look past that. The flavor seemed much different - in a good way. This butter spread seemed thicker and the butter flavor seemed more pronounced, and more salty than last time (not overly so, but in a good way). It was actually pretty similar in taste to real butter. Looking at the packaging, I noticed that the packaging was also different. This new tub has a slightly different label than I remember. Maybe they reformulated their product along with the new packaging (although there was no marketing that stated this).
I am envious of the $1.50 price tag from the last review as this cost me $3.00! But let me tell you, this 5 calorie wonder was worth every penny. I am now a fan. I am so glad I decided to give this product another shot. I am dreaming of all the things I can now dip into my 5 calorie tub of wonder! Imagine the possibilities! And yes, I know that the ingredients are ... everything was made in a lab I'm sure, but this is something I'm willing to put up with in a condiment.
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My most recent sampling of this product was about 2 months ago, and it was a second round trial out of desperation. The only reason I even gave it a second chance was because my local grogery store was out of my staple 5 calorie Fat Free Promise Spread. At the time, ICBINB Fat Free did not hold a candle to Promise's superb taste. I am willing to give ICBINB one more chance in hopes that they've finally got it right, but it will take HUGE things for it to nudge out Fat Free Promise from the top spot!
What's IN the butter substitute? Is the list of ingredients longs and chemical-y? I'm looking at these for the first time, starting with Smart Balance.
@Alanna - the ingredients aren't as bad as I thought. They can be found here (Wegmans).
Water, Vegetable Mono and Diglycerides, Rice Starch, Salt, Gelatin, Lactose (From Milk), Vegetable Datem (Adds a Negligible Amount of Fat.), Coloring, (Potassium Sorbate, Calcium Disodium EDTA) Used to Protect Quality, Natural Soy Lecithin, Lactic Acid, Natural and Artificial Flavor, Vitamin A (Palmitate), Beta Carotene (For Color).
I used to buy the ICBINB spray...used it often. THEN i discovered that they are quite sneaky with their marketing. It SAYS no calories/fat but contained within that bottle is 900 calories and 80 grams of fat. They say a serving is 5 sprays...
I will never buy that damn product again!
I actually calculated the ICBINB spray and did the math against the tub, comparing the two. I'd have to redo it to figure out the fat per serving, but I remember it came to 1 calorie per spray.
Does this mean the fat free tub will be returning? I know it's been gone for a LONG time, I think a good few years, and it used to be my staple replacement for butter, and I never had a problem with it in baking. If I could get my hands on it again, I would!
I haven't seen it in a while here - a few months after I wrote that review, the stores pulled it from their shelves and I've seen hide nor hair of it since. I might think about giving it a second shot, if they managed to change it that much.
I haven't tried it.I don't concentrate a whole lot of calories/fat but its something I would consider trying - though really I don't use very much butter in what I cook that I think it would make a significant difference if I used it or not.
I use I can'beleive it's not butter"spray every day on fish,vegetable...but i love the spread on flat bread or waza crackers!