I Can't Believe It's Not Butter Fat Free Spread

By: Lizabeth Burnett | Mar 26, 2008
1 star

Dear I Can't Believe It's Not Butter: I have tried your "original" version, which I thought was okay. Certainly, no one would believe it's butter, but kudos on the marketing strategy. Recently, I decided to try your Fat Free Spread. I was enamored by the fact that it was only 5 calories per tablespoon and that bright yellow container is so alluring. But things took a turn for the worse when opened the container.

Everything about this product is unappealing. The color looks dyed, and the texture is more akin to a watery mayonnaise than any other spread that I've used. When I spread this on a piece of toast, it made the toast soggy but it just stood, lurking there, taunting me to try it. I did, and like the fake looking color, the taste is also worse than fake butter/ margarine. It is indescribably awful. I imagine this is what spreading melted plastic on a piece of bread would taste like.

You drew me in with your cheap $1.50 tub, 5 calories and no fat per serving. But like some of the men that I've had relationships with, you were all glitz and promises, but no follow through - you couldn't deliver.

So, I Can't Believe It's Not Butter Fat Free Spread, I'm writing you this letter today, not to express my bitter disappointment, but to tell you that even though you tried to crush my spirit of adventure, I am not defeated. If that awful Roddenberrys Northwoods Sugar Free Syrup didn't get me to stop, you damn sure won't. I will warn others; I will still sample free food in the grocery store; and I will still try more sugar free and fat free products. Viva la revolucion! ... or something like that.

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Comments

Wed: March 26, 2008
Jackie said:

This was a great review...very well written! I found myself thinking of my own attempts to try something new and be more than disappointed...and still I find myself going back to try other new and mysterious products the food industry has to come up with! A girl's gotta do what a girl's gotta do! :)

Thu: March 27, 2008
Nicole said:

Try the Promise fat free, if you haven't already.

Sat: March 29, 2008
a girl said:

if you spread it very thin, it's decent. but i do mean very thin...give me just a HINT of that artificial butter flavor (yum!)

Sat: March 29, 2008
Jill said:

Haha, I love the writing style, totally amused me.

I feel it's better just to go with plain ol' butter, the additives and all that will kill you before the fat! Besides, use it in moderation and all is fine.

Thu: April 3, 2008
Christine Norman said:

Our family buys and uses this spread on a regular basis as we like the taste on toast/breads. We also like that it has only 5 calories per tablespoon, so we can spread on some healthy jam too.