Quaker 90 Calorie Chewy Bars

By: Tanya Taylor, PhD | May 8, 2007

I recently picked up a box of Low fat Honey Nut Quaker 90 Calorie Bars in the local grocery store. One box of 10 was only $2.50 and you really can't beat that bargain. But alas, I should have paid closer attention to the weight of the bars, because each bar is only 24 grams which is about half the size of what I would consider a 'regular' sized bar. And sure enough, after 3 bites, the bar was gone and I really didn't feel like I had eaten anything.

The Honey Nut bar was chewy but still crunchy from the granola and it was sweet (too sweet for me), but I liked the fact that it didn't taste like 'oats' like some of the other Quaker products. I don't think this would satisfy adults, but it probavly is the perfect size for kids.

The low fat Honey Nut bar has 90 calories, 2 grams of total fat which is 3% of the RDA, no saturated or trans fat, 1 gram of protein and 19 grams of total carbohydrates, which includes 1 gram of fiber (3%) of the RDA and 6 grams of sugar.

On the SmartSpot website for the bars [link], it says (and I am just paraphrasing one part of the sentence), "... smart choice because ... 50% less fat than regular Quaker Oats bars and good source of calcium per 40 grams."

BUT, the regular bars only have 6% of the recommended daily amount of fat anyway (4 grams) - that's not a lot - so big deal that it's 50% lower! AND the weight of the bar is 24 grams so why do they refer to it being a "good source" of calcium in a larger size - almost double the size?! The 'regular bars' have more calcium anyway (10%) - so again - big deal!

I think Quaker Oats have one of the best marketing or copywriting team in the business, because they sure know how to put a great spin on their product. Nevertheless, I think it's a good choice for the young 'uns because of the low calories, low sugar and low fat (they do use sucralose (Splenda)).

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