Special K Bar

By: Tanya Taylor, PhD | Aug 26, 2006

I think Kellogg's has had a genius marketing strategy by coming out with a diet involving it's Special K cereal. Not only have they involved cereal, but they are now making snacks to go along with it. The Special K Bar is one of the two snacks launched (so far) by Kelloggs /Special K. The other is the Special K Snack Bites previously reviewed [link]. I really enjoyed this bar and wholeheartedly give it two thumbs up . I tried the strawberry flavor. The bar looks and tastes like most other cereal /breakfast bars, thick, crispy, has icing on the top and has a fruity taste but is not very sweet.

When I saw the icing on top, I thought to myself that this probably has a lot of sugar, but I was pleasantly surprised to find out that each bar has 90 calories, 1.5 grams of total fat, 1 gram of saturated fat, 1 gram of protein and 18 grams total carbohydrate which includes 9 grams of sugar and 1 gram of fiber. I don't think 9 grams of sugar is too much, but some people might. There is also 10% of a few vitamins in there as well.

The nutrition and taste make the Special K bar among the best reviewed. This bar is just as good in taste as the almost 5 kiss rated South Beach High Protein Cereal Bar, but had almost half as many calories and much less fat - also not much protein either. However, the Special K bar has a little more sugar and nowhere near as many vitamins as the Pria Power Bar, which I also really liked [read the review].

I found it a bit amusing that the ingredients for the strawberry bar included "strawberry flavored fruit pieces" and the fruit pieces were actually cranberry. Nevertheless, I really liked these bars, and for about $3.00 a box (with 6 bars), I think I will be buying this again.

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