Kelloggs Smart Start Healthy Heart Cereal

By: Tanya Taylor, PhD | May 3, 2005

Smart Start Healthy Heart Cereal has 'lightly sweetened, toasted oat bran flakes and crunchy whole grain wheat and oat clusters' and with words like 'Smart' 'Healthy Heart' and 'lower both blood pressure and cholesterol' all over the box, how could I not pick up this cereal and try it? Never before have I eaten cereal and as soon as it entered my mouth, the sound "mmm..." actually escaped my lips. It was just that good! The cereal is light, not too crunchy, and sweet. I wish I knew what gave it that great taste so I could share it with you, but I can't really tell from the ingredients list.

You know I had to turn to the nutrition label before I even finished eating, because although my fingers were ready to type in that 5 star rating, I just had to make sure that everything was in order, and it was for the most part. The only disappointment was the 17 g of sugar. Although not excessively or outrageously high, when I read the ingredients label, it made it seem even worse. The 2nd ingredient is sugar, and the third ingredient is mostly made up of sugar. I counted sugar (in some form or the other) mentioned 7 times. Once again, I know that 17 g of sugar isn't that bad, but I judge and review all cereals against my favorite Kashi Go Lean Crunch, and that only has 13 g sugar and still manages to have a great taste.

In terms of calories, there are 230 calories per 1.25 cup serving, 2 g fat and 25% of most viamins and minerals (10% for vitamins A and C).

Kelloggs did a fabulous job with Smart Start Healthy Heart Cereal. But what is so healthy for the heart you ask? Well, I was taking the survey at their website, and it seems that the oat bran, potassium, and low sodium represent ingredients that can help lower both cholesterol and blood pressure and Kelloggs is the only cold cereal with that.

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