Diet Food Reviews
Kellogg's Smart Start Healthy Heart Antioxidants Cereal
By: | May 3, 2005
Smart Start Healthy Heart Antioxidants Cereal has 'lightly sweetened, toasted oat bran flakes and crunchy whole grain wheat and oat clusters' and with words like 'Smart' 'Healthy Heart' and 'lower both blood pressure and cholesterol' all over the box, how could I not pick up this cereal and try it? Never before have I eaten cereal and as soon as it entered my mouth, the sound "mmm..." actually escaped my lips. It was just that good! The cereal is light, not too crunchy, and sweet. I wish I knew what gave it that great taste so I could share it with you, but I can't really tell from the ingredients list.
You know I had to turn to the nutrition label before I even finished eating, because although my fingers were ready to type in that 5 star rating, I just had to make sure that everything was in order, and it was for the most part. The only disappointment was the 17 grams of sugar per 1.25 cup serving. Although not an excessively or outrageously high number, it was the number of times that it appeared in the ingredients list that was cause for concern. The 2nd ingredient is sugar, and the 3rd ingredient is mostly made up of sugar. I counted sugar (in some form or the other) mentioned 7 times.
In terms of calories, there are 230 calories per 1.25 cup serving, 2 g fat and 25% of most vitamins and minerals (10% for vitamins A and C). Once again, I know that 17 grams of sugar isn't that bad, but I judge and review all cereals against my favorite Kashi Go Lean Crunch, and that only has 13 g sugar and still manages to have a great taste.
Kellogg's did a fabulous job with Smart Start Healthy Heart Cereal. But what is so healthy for the heart you ask? Well, I was taking the survey at their website, and it seems that the oat bran, potassium, and low sodium represent ingredients that can help lower both cholesterol and blood pressure and Kellogg's is the only cold cereal with that.
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There is nothing healthy about using fake sugars or soybean oil The people are getting smarter.
why dont you leave the smart stuff to the people that know what there talking about. its endorsed by the american heart asso. and i'm sure they know more then you haters.
Less calories doesnt mean healthy. Believe me, you're better of with this than the rice-bubbles/krispies for half the calories.
It's so-called food like this why the greatest country in the world is 42nd in longesvity. We were 11th just two decades ago. Wise up folks! You're being duped by ad lies.
In response to Thomas' comment, it is true that the American Heart Association, as well as other "health" organizations endorse many products. Unfortunately, the reality is that many health organizations that are meant to protect the public's health and therefore are so trusted by the people, are accepting massive amounts of money by the food industry for their endorsements as well employing people working for these special interest groups. We must never accept that because the USDA, FDA, AHA, AMA, or any other group endorses or approves something that we should not think for ourselves and do the necessary research as to whether it is right for our body.