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IateApie.net provides reviews of food products
with diet & nutritional claims such as low fat, low carb, reduced sugar,
less sodium and whole grain.
I suspected as much, and a study done at Yale confirms it, "Less than 1% of customers access nutrition information at restaurants on menu boards, posters, pamphlets or computer terminals", according to an observational study conducted at the Rudd Center for Food Policy and Obesity at Yale University. Researchers visited 8 McDonald's, Burger King, Starbucks and Au Bon Pain restaurants in urban and suburban settings and counted the number of customers who read the nutrition information that was available on posters, pamphlets or computer terminals in the restaurants. They found only 6 of 4,311 patrons accessed on-premises nutrition information before purchasing food [Source]. The study appears in the May 2009 issue of the American Journal of Public Health. My own habits are to read the nutrition information sometimes, which may or may not affect my current purchase, but more often it will affect my desire to buy that item in the future. There are some foods - like the Blueberry Muffin at Panera Bread - that I would rather not know the calorie count for, and continue to live in ignorant bliss, promising myself to look up the information "one day." * Edit: Okay, I looked it up the calorie count of Panera Bread Wild Blueberry Muffin and it's 400 calories. Sigh.
Comments
Wed: March 25, 2009
Mary said: That may account for some of the people but if they are anything like me, I go to the restaurant's website and check out the nutritional info there. Then I plan what I'm going to have when I go out to eat. If the restaurant doesn't include this information on their site I won't eat there.
Wed: March 25, 2009
Yum Yucky said: @Cereal. Who cares if Brownell is lopsided in his views. We should ALL have a problem with fast food chains (at least a little bit). I don't see anything wrong with advocating in an bias manner against something that's killing greedy Americans. You say he's causing more problems for fast food? Really? The people eating it without caring about the nutritional info are the ones who will end up with the problem. Now gimme a Big Mac...lol.
Wed: March 25, 2009
Wolf Goettin said: Um, since when does McDonald's have computer terminals in the restaurants? I thinks alot of people who do eat mindfully tend to check the nutrition stats at home, and would already know what they're going to order before arriving. Also, if I saw someone standing around a nutrition facts poster, waiting to stare at people with a counter in hand, I probably wouldn't come near him, either.
Wed: March 25, 2009
Colby Gergen said: Lets not kid ourselves, anyone who is mindfully eating ALL THE TIME isn't likely to step into a fast food joint. As a health-minded college kid, the only way you'll get me near a fast food restaurant is if I'm about 10 drinks in and it's 2 a.m. And even then I'll be sitting in the back of a car outside of Taco Bell debating the nutritious content of what I'm about to eat. Plus, in the online-age, people are much more likely to get nutrition information online. I'd be more interested in this study if it included hits to nutritional areas of the companies sites. And get the strawberry smoothie when you're looking for a delicious treat at Panera, I love it. And they have a new ham breakfast sandwich, like the power something, that is fantastic. Pair with a banana and you've got a legit start to your day.
Thu: March 26, 2009
Cereal said: YumYucky, you're part of the problem we have in the world today people who are willing to attack something out of ignorant prejudice.Attacking fast food chains or anything else based off of fake and heavily biased information will get us nowhere. Are you even aware of the fact that your trying to justify lying to people to get them to do something that you've deemed is better for them. Since you're so confident in your position tell me what is your evidence that fast food is killing greedy Americans.
Fri: March 27, 2009
Calliope said: Ditto to Mary! I try to look up nutritional info ahead of time so I'm less tempted by things like muffins. And ditto, Panera's strawberry smoothie is perfect in the summer -- for more protein, the Starbucks banana chocolate smoothie is about the same calories.
Sun: March 29, 2009
Anonymous said: I have struggled with an eating disorder for many years, and I am greatly bothered by the idea of having nutrition facts posted everywhere. My guess is that most people who are looking up nutrition facts and reading those posters (like me) are not actually in need of the information and may already have an unhealthy/abnormal relationship w/ food. I think that we need to work away from numbers and teach people to reconnect with their bodies' true hunger signals. No matter your weight, living your life dictated by numbers is no way to life. I speak from personal experience.
Tue: April 21, 2009
Anonymous said: I read the nutritional value on the packages. It's just aweful. Meanwhile I am still busy stuffing the nastiness in my mouth like a starving person. Gross. I will learn one day. |
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Cereal said:
Two big things wrong with this; number one the big person behind this is Kelly D. Brownell he's got a big problem with fast food chains ,and is persistent in trying to get rid of them including proposing special taxes against them. The other problem is it's strictly observational with the single purpose of seeing them access information before they buy food. Just because you don't see people accessing the information before they buy the food doesn't mean that they haven't already gotten the information previously.
This is just a path for Mr.Brownell an advocate more than a scientist in these regards to cause more problems for fast food restaurants.