In April 2009, Dr Pepper Snapple Group, Inc. (DPSG) and All Sport, Inc. will launch All Sport Naturally Zero, the first 0-calorie sports drink sweetened with Rebiana, a "natural" sweetener derived from the stevia plant.

All Sport Naturally Zero will be marketed with the tagline, "All the hydration benefits without the calories, Naturally," according to Jack Pok, SVP of marketing for Big Red, Inc., parent of the All Sport line and the country's sixth-largest soft drink company. The new sports drink, sold in 20-ounce bottles, will come in three flavors: Dragonfruit, Strawberry Star Fruit and Mandarin Orange [Source].

DPSG chief executive Larry Young also confirmed that the company has been working "for quite some time" on using rebiana, and could well launch versions of some of its own brands at some point. Young noted the cost difference and supplier concerns relating to rebiana, but emphasized that taste will be the primary factor in determining whether brands like Dr Pepper, Canada Dry, A&W, 7UP and Hawaiian Punch are extended with rebiana-sweetened versions.

Coca-Cola has already released beverages using Truvia, it's stevia derived sweetener, including Sprite Green, and new Odwalla flavors. PepsiCo, which partnered with the Whole Earth Sweetener Company to develop a rebiana sweetener branded PureVia, has launched PureVia-sweetened versions of SoBe Lifewater and Trop50. In addition, both Truvia and PureVia are being marketed as tabletop sweeteners.