|
IateApie.net provides reviews of food products
with diet & nutritional claims such as low fat, low carb, reduced sugar,
less sodium and whole grain.
ConAgra Foods has announced that changes are afoot for its frozen foods division, with meatless varieties of Healthy Choice frozen meals, bolder packaging and steam-heated microwave meals in its Marie Callender's line.
We knew something was about to happen when we spotted this new package design in January. ConAgra says that a marketing campaign to support Healthy Choice will be launched on March 30, 2009. Banquet frozen meals have been reworked to keep the price at about $1 while not compromising their quality - uhhhh ... we call it, DietTrash around here. Healthy Choice Cafe Steamers were the best-selling food and beverage product in the industry in the first half of 2008, said Chief Executive Gary Rodkin. That steaming technology has been transferred to Marie Callender's meals with an Italian-style Pasta Al Dente that scored the highest of any ConAgra product in home testing for taste and uniqueness [Source].
Comments
|
|