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IateApie.net provides reviews of food products
with diet & nutritional claims such as low fat, low carb, reduced sugar,
less sodium and whole grain.
The Kellogg Company is beginning a 6 month test of a "more consumer-friendly, space-saving box" for its cereal brands beginning today in Detroit, MI.
To better meet the needs of consumers and retail partners, the company is testing a new, space-saving box that offers the same amount of the foods people love with less packaging. By optimizing the box configuration, Kellogg Company is able to reduce the package size without decreasing the amount of food and uses an average of eight percent less packaging material per cereal box. I personally don't care about the size of the cereal box as long as the price and the amount stay the same. Oh wait - didn't Kellogg's just raised the price of their cereals last week?! Geez, I hope this is not a factor because I could think of a few better ways to spend the money in the Research & Development budget. Source: Kellogg's Press Release
Comments
Tue: January 27, 2009
Red Icculus said: I applaud them, but even if this decreases cardboard or plastic consumption, this is going to cause headaches for grocery stores adjusting shelves and shelf sets around the new box profile.
Thu: January 29, 2009
TOm said: It is a god thing to see happening, it makes a lot of sense for the planet and the company's financial point of view. |
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Stephie said:
It's a start. Every company should be doing what they can to decrease their packaging waste. Since I started separating out the cardboard (cereal and similar cardboard product packaging, and paper of every acceptable kind) from our trash, it's decreased total amount of trash we have by at least half. That's a lost of wasted paper/cardboard/junk mail/etc.