Yes, there is such as thing as Frozen Food Awards. The top 10 new product rollouts of 2008 were honored at the Frozen Food Age Annual Awards ceremony on Oct. 13 at the National Frozen and Refrigerated Foods Association (NFRA) convention in San Diego. Surprise - the health trend is huge as the top 2 products are fruit and vegetable products, and Lean Cuisine and Weight Watchers products also make an appearance. Top New Product Awards (in order of votes received) went to:

• 1. Green Giant Health Blends (yes we love it too - read the review)
• 2. Dole No Sugar Added Sliced Strawberries
• 3. Sara Lee Cheesecake Bites
• 4. Lean Cuisine Flatbread Melts (we are so with them on this - read our review)
• 5. Weight Watchers Ice Cream Cups (in our review, we thought the nutrition facts weren't all that).
• 6. Dole Wildly Nutritious Signature Blends
• 7. Kellogg's Eggo Bake Shop Swirlz
• 8. Freschetta PizzAmore
• 9. Klondike Slim-A-Bear Ice Cream Bars
• 10. New York Dip'N Sticks.

"The Green Giant and two Dole fruit product winners, and many of the other product winners, demonstrate how dedicated the vendors are to making their products great-tasting and nutritious. "A Lean Cuisine and a Weight Watchers product making the list shows how retailers and consumers are connecting on the 'Better for You' trend in frozen foods," says Alan Robinson, editor of Frozen Food Age.

Source: FrozenFoodAge.com